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Marketing Resources We Love

There is no shortage of marketing resources available out there for the small business owner, but with so much  content how do you know where to turn? The answer to that question is different for everyone, but here are a few resources we find helpful for ourselves and our members here at Cohab.
Who: Identifying Your Ideal Customer or Client
"How To Identify Your Customer" from the Kauffman Foundation.
"How To Identify Your Ideal Customers (and Get More of Them)" from SCORE
"How to Create Highly Accurate Customer Personas for Marketing" from Neil Patel
The "Make My Persona" Tool from Hubspot
What: What Should You Actually Be Saying to those Customers?
Branding Essentials: Name, Colors, Logos
Shopify Business Name Generator
Oberlo Business Name Generator
Canva Branding Tips and Tricks
Coolers Color Palette Generator
Adobe Color Palette Generator
Adobe Logo Generator
Seeklogo Logo Inspiration and Templates
What Do We Say?
The Ultimate Guide to Content Creation by Hubspot
Constant Contact's Marketing Advice
Content Marketing Is Dead: 2022 Is All About Storytelling
Time to Optimize
Google Keyword Planner
Where: Where should I be investing in marketing?
Where Should You Spend Your Marketing Budget? (Even If It’s Not Much) from Neil Patel
7 Inexpensive Ways to Advertise Your Small Business from Small Business Computing
Platforms That Every Digital Marketer Should Learn
When: The timing of marketing.
When is the Best Time to Start Marketing from Lean Labs
How to Plan a Marketing Calendar That Actually Works
Four Marketing Tactics To Start Right Now To Prepare For Growth In The Coming Year
How: No really. How???
5 Steps to Create an Outstanding Marketing Plan [Free Templates]
Marketing Plan Guide from SCORE
How to Create a Social Media Strategy in 9 Easy Steps (Free Template)
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